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Press release

HGG Announces Return of Loteria Sweepstakes

$1.5 Million in Prizes Available to Customers of Cardenas Markets, El Rancho Supermercado, Tony’s Fresh Market and Los Altos Ranch Market

Loteria Scratcher Sweepstakes Now Expanded Across All Banner Companies

Ontario, Calif. (June 19, 2024) – Heritage Grocers Group (“Heritage” or “HGG”), one of the leading Hispanic food retailers in the country, announced today the return of its annual Loteria Scratcher Sweepstakes program, now through August 19. With the ‘Loteria Scratcher Sweepstakes,’ program customers of all HGG banner stores – Cardenas Markets, El Rancho Supermercado, Tony’s Fresh Market and Los Altos Ranch Market – can play for a chance to win their share of a combined $1.5 million in prizes.

Colloquially also known as “Mexican Bingo,” Loteria is an iconic game and cultural symbol that celebrates rich cultures and connects people of all ages – an effort that heavily resonates with HGG’s mission. This year is Cardenas Markets’ fourth year running the program, and the first year that Loteria Scratcher Sweepstakes is available at all 115 HGG banner company stores.

“At Heritage, we pride ourselves on creating a place where community thrives, where people can come together and feed their families with affordable, fresh and authentic products that are representative of their culture and identity,” said Adam Salgado, Chief Marketing Officer of HGG. “In line with this effort, we are thrilled to welcome back and expand our ‘Loteria Scratcher Sweepstakes,’ program so all our dedicated customers have a chance to win. Playing is easy, and it’s a very fun way for people to come together, to connect with community and for us to give back to our loyal customers.”

Through the purchase of participating products indicated with green tags throughout the store, customers will receive (1) ‘Lotería Scratcher Card’ with an instant win prize or a code for a Free Digital Scratcher*. 

Digital scratchers can be accessed by visiting respective banner websites,, and, and registering the unique code found on each scratcher for a chance to win prizes such as gift cards, electronics, or home electronic items.  Participants may even have the opportunity to play in a Lotería Scratcher Sweepstakes semi-final game for a chance to win free Groceries for a Year, $10,000 or the grand prize of up to $50,000.  Sweepstakes participants have a 1 in 5 chance to win great instant-win prizes for products that can be redeemed during their next shopping trip.

*No purchase necessary; purchase does not increase your odds of winning.

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